Global Identity (SSOT) & Author E-E-A-T

This is the most important configuration on your website. The data entered here creates your Single Source of Truth (SSOT), identifying your brand as the global Publisher, and your Users as the verified Authors of your content.

1. The Organization Identity

Navigate to Schema Pillar Pro > Global Identity. This console is broken down into 5 distinct tabs that map the overarching identity of your business or brand.

Core Identity

The foundation of your brand. Define your exact Organization name, upload your official logos and Hero images, and dynamically assign your executive Founders.

  • Org Logo
  • Founding Date
  • Founders (Repeater)

Location & Contact

Ground your entity in the real world. Beyond basic addresses, you can specify exact Geo Lat/Long coordinates, map your dedicated About/Contact pages, and define global support numbers.

  • Geo Coordinates
  • Contact Points (Repeater)
  • Area Served (Repeater)

Authority & Trust (E-E-A-T) Pro Feature

Connect your digital footprint to the broader semantic web. Link your verified social profiles, list your industry awards, and map Wikipedia/Wikidata URLs to topics your brand "Knows About."

  • SameAs (Socials)
  • Knows About (Topics)
  • Awards & Credentials

Registry & Legal Pro Feature

The ultimate trust signal for YMYL (Your Money, Your Life) niches. Inject highly verifiable corporate identifiers directly into your Knowledge Graph.

  • DUNS Number
  • LEI Code
  • Tax/VAT ID
  • NAICS Code

Web Configuration

Global switches that control how SPP outputs code across your entire website. Easily toggle the generation of Homepage Schema, Google Sitelinks Search Boxes, and Breadcrumb Trails.

2. The Author Graph (User Profiles)

While your Global Identity establishes the Publisher, your WordPress users represent the Authors. Google evaluates the real-world expertise of the person writing the article.

How to Access the Author Graph

Navigate to Users > Profile in your WordPress admin dashboard and scroll down to the "Schema Pillar Pro: Author E-E-A-T" section. These fields are automatically injected into the schema of any post this user authors.

Fill out these fields to inject high-trust entity signals directly into your author's Knowledge Graph:

  • Job Title & Works For: Establishes professional capacity (e.g., "Lead Architect" at Schema Pillar Pro).
  • Alumni Of: A massive trust signal. Links the author to their educational institution (e.g., MIT, Harvard).
  • Honorifics: Prefixes (Dr., Prof.) and Suffixes (MD, PhD, Esq.) for professional accreditation.
  • Awards & Certifications: Highlights specific industry recognition.
  • Areas of Expertise (knowsAbout): Explicitly tells search engines the specific topics the author is qualified to write about.
  • Professional Memberships (memberOf): Links the author to trusted boards or associations (e.g., BBB, Forbes Agency Council).