This builder is designed specifically for "Critic Reviews" or "Editorial Reviews". This is the schema you use when you write an entire article reviewing a product, a movie, a software tool, or a local business.
This is the #1 mistake people make with Schema. If you own an eCommerce store and want to show that 50 customers rated your product 4.5 stars, do not use this builder. You must use the Product Builder and fill out the "Aggregate Rating" section. The Review Builder is strictly for when you are the author critiquing an item.
Google does not allow you to review just "anything" and get a rich snippet. The item you are reviewing must belong to a specific list of approved Schema types.
In the Item Reviewed panel, you must select the correct Category type for the object you are critiquing:
Product (e.g., iPhone 15 Pro)Movie or BookLocalBusiness or Organization (e.g., Joe's Plumbing)SoftwareApplication (e.g., Adobe Photoshop)Once selected, enter the Name of the item and add a Property of sameAs pointing to its official website or Wikipedia page to lock in the entity.
To generate the highly visible "Editorial Review" layout in Google, you must provide your final verdict.
Input your final Score. The system defaults to a 1 to 5 scale, but you can alter the "Worst" and "Best" inputs if you grade on a 1 to 10 or 1 to 100 scale.
Use these to list the bullet points of what you loved and hated about the item. Important: Google requires that these exact pros and cons must also be visually readable on your actual webpage.
Google has recently cracked down on affiliate spam and "fake" reviews. The search engine demands to know who is doing the critiquing to verify their expertise.
Use the Author Identity panel to explicitly link the review to your Organization, or better yet, link it to the specific WordPress User/Author profile of the expert who wrote the article.