Pro / Agency License

The Recipe Builder

Food bloggers live and die by the Google Recipe Carousel. The Recipe builder maps your culinary content into highly structured data, transforming standard blog posts into interactive "Cook with Me" smart-display experiences.

1. Ingredients & Instructions

The core of any recipe schema is the ingredient list and the step-by-step instructions. SPP makes inputting this data incredibly fast by using a line-break parser.

Ingredients

Simply paste your ingredients into the text box, placing one ingredient per line (e.g., "2 cups of flour" on line 1, "1 tsp salt" on line 2). SPP will automatically convert each line into an individual recipeIngredient node.

Instructions

Paste your steps, one per line. The SPP Engine mathematically translates these lines into strict HowToStep entities, ensuring full compatibility with Google Assistant voice search.

2. Timing, Yield, & Classification

Google filters recipes based on user preferences like "Dinner recipes under 30 minutes" or "Vegan desserts".

  • ISO 8601 Timing: Google requires time to be formatted in ISO duration format. Use PT20M for 20 minutes, or PT1H30M for 1 hour and 30 minutes.
  • Classifications: Use the multi-select fields to map the Recipe Category (Dinner, Dessert), Cuisine (Italian, Mexican), and Diet (Vegan, Keto). You can select multiple options for each to maximize your search visibility.

3. Nutrition & Interactive Media

Provide granular health data using the Nutrition panel. Defining the Calories, Fat, and Protein content triggers specific UI badges on mobile search results.

Integrated Video Node

If you have a video demonstrating the recipe, insert the URL in the Media section. SPP will automatically generate a nested VideoObject schema inside the Recipe node. It intelligently borrows your recipe's featured image to act as the video thumbnail, preventing validation errors.