Schema Pillar Pro wasn't born in a boardroom. It was forged from over two decades of solving complex technical problems on the front lines of web architecture and search.
Before the modern internet took shape, we were pioneering early searchable candidate databases and CRM systems to help transitioning military personnel find meaningful corporate careers. That experience solidified a core belief: technology is only valuable when it bridges gaps and solves real-world human problems.
During the wild west of the interactive web, we founded MasterFlash, building rich applications that pushed the boundaries of digital possibility. Over eight years, we consulted and trained tens of thousands of developers globally, helping teams at companies of all sizes adapt to rapid digital shifts.
At CommonJoe, we transitioned to architecting comprehensive digital marketing systems for SMBs. We quickly realized the SEO industry was broken—relying on flat architectures, bloated plugins, and disconnected tags. We needed an on-premise semantic engine to automate deeply nested Knowledge Graphs and Hub & Spoke architectures. So, we built Schema Pillar Pro.
Long before writing code, Kris learned the value of relentless discipline and strategic execution while playing high-level baseball across China and Japan. Today, he applies that same elite focus to his true passion: demystifying digital marketing and empowering business owners with the infrastructure they need to succeed online.
When he isn't architecting the future of Entity SEO, he volunteers on the board of Three Cords Academy, leading their IT operations and building their technical infrastructure from the ground up.
Connect on LinkedIn →