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The Product Schema Builder
For any page that describes a specific product you sell. This builder is designed to go beyond the default schema from platforms like WooCommerce, allowing you to add rich details for physical goods, software, or digital products.
Builder Field Guide
Core Product Details
Restore Defaults:
Resets the Product Name, Description, and Image back to the post’s defaults.
Product Name:
The official name of the product. Defaults to the post title.
Brand Name:
The brand of the product (e.g., “Acme Tech”).
Product Description:
A summary of the product. Defaults to the post excerpt.
Image URL:
The main image for the product. Overrides the featured image. Has an “Upload/Select” button to use the Media Library.
SKU / GTIN / MPN:
Standard product identifiers. Enter the SKU, GTIN (or UPC/ISBN), and/or Manufacturer Part Number.
Product Classification
Cascading dropdowns to define the product type:
- Type Group: Select a high-level group (e.g., "E-Commerce & Core Products," "Vehicles & Transport").
- Specific Type: This list populates based on your group selection (e.g., "IndividualProduct," "Car"). This value sets the final
@type.
Review Summary (AggregateRating)
Adds an AggregateRating to your product.
Rating Value: The average score (e.g., "4.5").
Review Count: The total number of reviews (e.g., "120").
Review Summary (AggregateRating)
Adds an AggregateRating to your product.
Rating Value: The average score (e.g., "4.5").
Review Count: The total number of reviews (e.g., "120").
Offers (Repeater)
Add one or more purchase options for the product.
Price / Currency: The cost and currency.
URL: A direct link to this specific offer (e.g., a checkout page).
Availability: The stock status (e.g., "In Stock," "Pre-Order").
Condition: The item's condition (e.g., "New," "Used," "Refurbished").
Price Valid Until: Optional date when the price expires.
Advanced: Additional Properties (Repeater)
A powerful key-value repeater for adding specific attributes (e.g., Name: "Color", Value: "Blue").