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The Schema Builder Field Guide
This is the “engine” of Schema Pillar Pro. While “Global Settings” sets your brand, the 14 Schema Builders are what you’ll use every day to build deep-rooted authority for your individual pieces of content.
Each builder is a “comfort-first” form designed to create perfect, rich JSON-LD for a specific schema type—from a simple Article to a complex Recipe or Service. Below is a complete guide to every builder and its fields.
Core Content Schema Builders
The Article Builder
author, reviewedBy, and citations.The HowTo Builder
steps, supplies, and tools to win rich snippets.The FAQPage Builder
A simple, powerful repeater to add FAQPage schema to your product pages, service pages, or even blog posts.
The VideoObject Builder
For pages where a video is the primary content. Add uploadDate, duration, thumbnailUrl, and even a full transcript.
Business & E-commerce Schema Builders
The Service Builder
Critical for service businesses. Define your serviceType, provider, areaServed, and add offers (pricing) for your services.
The Product Builder
Go beyond standard WooCommerce schema. Add brand, SKU/GTIN, reviews, and detailed offers for your products.
The Course Builder
For educational content. Define courseCode, timeRequired, prerequisites, and add offers (pricing) for enrollment.
The LocalBusiness Builder
Use this on a location page to define a specific physical address, opening hours, and businessType, overriding your global settings.
The JobPosting Builder
Format your job openings for Google. This builder adds employmentType, jobLocation, salary, and application details to win rich job snippets.
SoftwareApplication Builder
Perfect for SaaS or app pages. This builder defines your applicationCategory, operatingSystems, rating, screenshots, and offers (pricing).
The Review Builder
For in-depth review articles. This builder defines the itemReviewed (like a product or book), your ratingValue, and the reviewBody for a single, powerful review.
Specialized & Advanced Builders
The Recipe Builder
prepTime, cookTime, ingredients, instructions, nutrition, and video.MedicalWebPage Builder
medicalSpecialty and relevantMedicalCondition for your health content.The Claim Builder
An advanced, manual builder for ‘fact-check’ style content. Define a claimReviewed and provide a reviewRating (True/False).