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The Article Schema Builder
Use for any standard blog post, news article, or textual content page. This is the most common and one of the most powerful schema types for proving E-E-A-T.
Builder Field Guide
Restore Defaults Button
A button that resets the Headline, Description, and Image fields back to the post’s title, excerpt, and featured image.
Headline
The title of the article. Overrides the post title.
Article Author
A powerful E-E-A-T feature. It overrides the default WordPress post author with one of four options:
Use Post Author: (Default) Uses the post author's WordPress profile data and E-E-A-T fields from their User Profile.
Custom Person: Allows you to enter a custom author's name and an optional URL (e.g., for a guest post).
Select WP User: Lets you choose any registered WordPress user from a dropdown, using their E-E-A-T fields.
Use Organization: Sets your main Global Organization as the author.
Description
A short summary of the article. Overrides the post’s default excerpt.
Image Override
The main image for the article. Overrides the post’s featured image. You can paste a URL or use the ‘Upload/Select’ button to open the WordPress Media Library.
Article Section
Overrides the post’s category. Use this to specify a single, relevant category (e.g., "Technology" or "Health").
Keywords
Overrides the post’s tags. Provide a comma-separated list of key topics (e.g., "seo, schema, e-a-t").
Reviewed By
An important E-E-A-T signal. Enter the name of the person or organization that fact-checked or reviewed the article (e.g., "Dr. Jane Smith" or "Health Review Board").
Mentions (Repeater)
List specific topics, people, or organizations discussed in the article. For best results, link to an authoritative URL (like a Wikipedia page) to strengthen the entity connection.
About (Repeater)
List the primary subject(s) the article is about. This is similar to ‘Mentions’ but signals the main topic. Link to an authoritative URL if possible.
Citations (Repeater)
A powerful E-E-A-T signal. List the external, authoritative sources you used as references or citations to write the article. You can add the Source URL, Title, and Author.