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The VideoObject Schema Builder
For a page where the primary content is a video. This builder helps Google understand the video’s content and can lead to rich results in video search.
Builder Field Guide
Core Video Details
Restore Defaults:
Resets Name, Description, Upload Date, and Thumbnail to the post's defaults.
Video Name / Title:
The title of the video. Defaults to the post title.
Description:
A description of the video. Defaults to the post excerpt.
Upload Date:
The date the video was published. Defaults to the post's publish date.
Thumbnail URL Override:
A specific image for the video. Overrides the post's featured image. Has an "Upload/Select" button.
Creator Name:
Optional: The name of the video's creator if different from the site publisher.
Technical Details: Time & Links
Duration:
The length of the video in ISO 8601 format (e.g., PT5M15S for 5 minutes and 15 seconds).
Content URL:
A direct URL to the video file (e.g., .mp4, .mov). This is often different from the Embed URL.
Embed URL:
The URL of the player page (e.g., the YouTube embed link: https://youtube.com/embed/...).
E-E-A-T & SEO Enhancements
Interaction Statistics (Repeater):
An E-E-A-T signal. Allows you to add engagement metrics like view counts or likes.
Interaction Type: A dropdown of actions (e.g., "Views / Watches," "Likes").
Count: The total number for that interaction (e.g., "1500").
Transcript:
The full, word-for-word text transcript of the video. This is excellent for both accessibility and SEO.